Too much money
So the Emmy nominations are out. I feel very cultured because I actually watch the drama series nominees (except “Boston Legal,” which I just couldn’t get into). I’m also happy with the drama writing nominees. Personally, I’m leaning toward the “Mad Men” pilot, if only because I love the story behind it. Matthew Weiner wrote it years ago as one of those “I know it’s totally unmarketable and will never get made, but I love it” projects. Then AMC took a chance on it, gave him the freedom to do the show right, and here we are at the Emmys. It’s the kind of thing which helps you tolerate the messed-up, risk-averse way television usually gets made.
And yes, I did see “The Dark Knight” yesterday, along with several million of my closest friends. It’s dark, all right. It’s also a really interesting story of cynicism vs. hope. With cool stunts. And great acting all around. It does run a bit too long. And did I mention that it’s very dark and disturbing? It’s hard to fathom that this movie and “Batman and Robin” are based on the same source material.
As a friend commented after the movie, you really see the money on the screen in “Dark Knight.” It’s big and epic, with no expense spared on action and effects. Which worked for this movie. Other movies, in my opinion, have been ruined by their big budgets. I definitely felt that way about last summer’s “I Am Legend.” Whatever they paid Will Smith was worth it - he’s great. Then they went CGI-crazy. The lions and other wildlife roaming New York looked completely fake, and probably cost way more than getting a real damn lion for a day. Even worse, they turned the infected humans into CGI creatures, which also looked fake. And therefore, not very scary. When one of them roars in Will Smith’s face, it’s not creepy because they clearly don’t occupy the same physical universe. By contrast, the Infected in “28 Days Later” were much scarier- they were just people with red contact lenses, whom you truly believed would tear you to pieces. “I Am Legend” was burdened with the expectations of a big summer movie, which probably made the producers feel obliged to spend obscene amounts of money on it, whether that actually improved the movie or not.
One of the most expensive shows on TV right now is “Lost.” Like “Dark Knight,” you definitely see the money on the screen. The Hawaiian location is clearly not some studio backlot, which I think makes the stakes and the isolation feel more real. And putting actual plane wreckage on the beach was worth every penny. These are obviously producing decisions more than writing decisions, but when you write a pilot, you do need to consider budget to some degree. If you crash a plane in your script, it’s gonna be costly. You’re also setting up audience/reader expectations that future episodes will have some large-scale action and/or special effects. Which means the whole series will be costly.
If the series you envision is more of a “Brothers and Sisters” type relationship drama, then your pilot should be on that scale. Sure, you want to kick off your series with a bang - but make it a dramatic bang for a talky show, as opposed to a literal bang for an action show. And match the scale roughly to the budget. For a small character drama, keep an eye on how many locations you’re using, how many speaking parts, etc. When that studio exec reads your script, they’ll notice that kind of thing. What you don’t want is a version of “Gilmore Girls” that will cost ten million an episode to make. Even if you know it’s never going to get made. Part of what you’re demonstrating in a spec, especially a spec pilot, is a basic understanding of how television works. Don’t let this hamper your creativity - just take a read through your script and make sure you’re not being excessive. Unless you’re J.J. Abrams - then you can do pretty much whatever you want.